Plan for User Testing

Every website is designed with at least one major goal and outcome in mind.

These include getting people to register for an event, make a donation, sign up for a newsletter, provide resources and help, and so on. But even the best planned and best executed website can fail to deliver.

People may get lost as they search and navigate, missing the paths we want them to take. Others simply don’t understand what they’re supposed to do. If they can’t find what they’re looking for, they’ll quickly leave without taking any action.

With all the time and effort put toward a modern website, and the many years we’ve spent building them, how can this happen?

About the Author

Dan Moriarty is the co-founder, CEO and chief strategist with Electric Citizen.